print-logo
Logo
  • Who we are Arrow Down
    • About us
    • Our purpose & values
    • Our team
    • News & events
  • What we do Arrow Down
    • Overview
    • Lifecycle Management
    • Government Affairs
    • Market Access
    • Medical Affairs
    • Marketing
    • Commercial Models
    • Customer & Market Insights
  • Insights Arrow Down
    • Publications
    • Project cases
    • Early Asset Strategy
    • Value Pull-Through
  • Careers Arrow Down
    • Why join us
    • Open positions
    • Career paths
    • FAQ
  • Contact
  • |
  • Search Icon
  • Search
  • linkedin_icon
  • twitter_icon
  • mail_icon
  • print_icon

Value Pull-Through

Lead players in the pharmaceutical industry are faced with a common challenge: Product strategies are standardised globally and fail to consider the complexity and heterogeneity of local market specifics. 

While strategies are focused on the value of the product, there is isolated and limited capacity and capability to help teams translate this value for local use. 

Therefore, when rolling these out, local organizations might feel like they are fitting a square peg into a round hole. 

Our Value Pull-Through (VPT) program helps bridge the gap between global product strategies and local environments.

Our VPT program is composed of three phases:

  1.  Phase I: Identification of local needs and challenges, and definition of local objectives
  2.  Phase II: Tailored didactic and engaging webinars to empower local cross-functional teams to refine global strategies and ambition to match local objectives
  3.  Phase III: Pressure testing of local strategies with external experts

We have long-standing expertise in VPT programs for Medical Affairs and Market Access, amongst others, for both global top 10 pharma companies and mid-sized players. 

Ensure Value Pull-Through from Global to Local and vice versa

Taking this little extra time upfront is worth the effort for a smooth rollout, as our value pull-through program will result in local teams:

  • MAXIMIZING use of global material/ tools​​​​​​
  • BUY-IN on global strategic goals and ambitions
  • STRENGTHENING confidence in strategy building and negotiations by focusing on value
  • OPTIMIZING local strategies by testing with external experts
  • ALIGNING cross-functionally and improve cross-functional collaboration
  • MEASURING impact, achievements, learnings and experiences for sharing

Contact our experts

Alexander Kriz

Alexander Kriz

Director

mail_icon linkedin_icon
Lea Bucher

Lea Bucher

Principal

mail_icon linkedin_icon
Cristiana Toader

Cristiana Toader

Director

mail_icon linkedin_icon

Related project cases and publications

Measuring impact of the Patient Advocacy function
Project Case

Measuring impact of the Patient Advocacy function

Defining a digital health pricing strategy for diabetes care
Project Case

Defining a digital health pricing strategy for diabetes care

Measuring Impact of Commercial & Medical Education Customer Initiatives
Project Case

Measuring Impact of Commercial & Medical Education Customer Initiatives

Share this page
  • linkedin_icon
  • twitter_icon
  • mail_icon
  • print_icon

We use cookies to ensure we give you the best experience on our website. Detailed information on the use of cookies, and how you can disable them, is provided in our Privacy Policy. By using this site or clicking on "OK", you consent to the use of cookies.

OK
arrow_up

How can we help?

Contact us

Our offices

Careers

Footer Logo
  • Who we are
  • What we do
  • Insights
  • Careers
  • Terms of use
  • Privacy policy
  • Imprint

2022 Executive Insight. All rights reserved.