Measuring Impact of Commercial & Medical Education Customer Initiatives

Goal

Empower medical education and commercial teams to demonstrate the true value of educational initiatives and their impact on knowledge improvement:

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  • Develop Knowledge Measurement concept and guidance
  • Develop set of Knowledge Measurement testing questions
  • Train Knowledge Measurement Champions and teams on the concept

Approach

Concept & guidance development

Develop concept and guidance for measuring knowledge to demonstrate value and impact of educational initiatives across therapeutic areas

Knowledge measurement questions

Develop set of Knowledge Measurement questions that address learning objectives and the strategy/brand plan for specific therapeutic areas

Train-the-trainer sessions

Train KM Champions and teams on the concept, providing insights into KM practicalities and tips & tricks on how to conduct pre- and post-education knowledge testing 

  • Measuring impact demonstrates value of medical education or commercial customer initiatives
  • Helps to identify pain points and improve success of customer facing initiatives
Track knowledge improvement of learners_Facilitate aggregation_Show specific impact

Contact our experts

Lisa Clarc

Lisa Clark

Director

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Anastasia Felker

Anastasia Felker

Manager

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Learn more about our focus topic

Value Pull-Through

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