Measuring Impact of Commercial & Medical Education Customer Initiatives
Goal
Empower medical education and commercial teams to demonstrate the true value of educational initiatives and their impact on knowledge improvement:
Empower medical education and commercial teams to demonstrate the true value of educational initiatives and their impact on knowledge improvement:
Develop concept and guidance for measuring knowledge to demonstrate value and impact of educational initiatives across therapeutic areas
Develop set of Knowledge Measurement questions that address learning objectives and the strategy/brand plan for specific therapeutic areas
Train KM Champions and teams on the concept, providing insights into KM practicalities and tips & tricks on how to conduct pre- and post-education knowledge testing