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"A professional company of experts in the Market Access sector." 

- Global Top 10 Pharma, Director Market Access

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Read what we have published so far on the topic of Market Access along with successful client projects in the field

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Market Access

We support customers in achieving and maintaining optimal access for their products.

A professional company of experts in the market access sector.
– Global Top 10 Pharma, Director Market Access

About Market Access 

We assist clients in achieving and sustaining optimal product access by expertly navigating intricate healthcare landscapes, demonstrating product value, and securing favorable listing or reimbursement outcomes. Our suite of services includes: 

  • Market Access Landscape & Pathways: Gain insights on the Market Access challenges and opportunities for your product. Identify key success factors driving optimal access through listing or reimbursement according to key payers in scope (e.g. PBMs, Health Insurance payers / plans, national / governmental and regional healthcare systems, local / hospital level).
  • Payer Value Communication: Identify current and aspirational value messages for your product in alignment with available evidence and external stakeholders value drivers, and utilize these to develop a compelling value proposition for use with a broad array of payers.
  • Payer Engagement & Strategy: Define the right approach and solutions for your payers and enable your organization to co-create and deploy these at the local level to maximize access through listing or reimbursement (negotiation toolkit, innovative contracting agreements, value-based agreements, alternative access pathway strategies).
  • Market Access Excellence: Be more effective in negotiating with payers by assessing and building your Market Access skills and capabilities, defining the optimal organizational blueprint and elevating your processes, trainings, exchange platforms and tools to the next level
     

Our Market Access Services: 

  • Market Access landscape understanding & monitoring
  • Payer & market value drivers & segmentation
  • Funding flow / reimbursement / listing analysis
  • Payer research
Analyze healthcare system & payer intelligence
  • Value propositions & communication
  • Objection handlers
  • Evidence screening & gap analysis
  • Input into RWE generation
Craft Payer value communication
  • Payer negotiation strategies
  • Innovative contracting and value-based agreements
  • Payer engagement toolkits
  • Pricing analysis and strategies
  • Alternative access pathway strategies
Facilitate Payer engagement
  • Market Access organization blueprinting
  • Market Access capability assessment & development
  • Value pull-through & negotiation workshops/training
  • Market Access key account management
  • Market Access life-cycle management (early strategy to loss of exclusivity)
Optimize organizational excellence & rollout

Contact our experts

Andrea Sobrio

Andrea Sobrio

Founder and Managing Partner

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Philippe Coune

Philippe Coune

Partner

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Alexander Kriz

Alexander Kriz

Principal

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Daniele Stracka

Daniele Stracka

Director

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Gaia Franzetti

Gaia Franzetti

Manager

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Related project cases and publications

Assessment of AI digital innovation launch readiness & resolution of access barriers in China
Project Case

Assessment of AI digital innovation launch readiness & resolution of access barriers in China

How the ‘five Ps’ can close health equity gaps
Publication

How the ‘five Ps’ can close health equity gaps

Countdown to an optimized drug launch: 5 determinants of success
Publication

Countdown to an optimized drug launch: 5 determinants of success

Building relationships: How Medical Affairs can advance healthcare improvement
Publication

Building relationships: How Medical Affairs can advance healthcare improvement

Exploring the case for alternative access models
Publication

Exploring the case for alternative access models

Advances in gene therapy and the impact of CAR-T cell therapy for cancer patients
Publication

Advances in gene therapy and the impact of CAR-T cell therapy for cancer patients

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Early Asset Strategy

Early Asset Strategy

Value Pull-through

Value Pull-through

Environment Transforma­tion

Environment Transforma­tion
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