Commercial

Achieve cross-functional launch excellence and compile effective growth strategies for your brands, diseases and therapeutic areas involving effective go-to-market models – also cross-border.

We support you in making successful cross-functional collaboration a reality. In order to do so, it is key to know the various objectives and needs of each function, which can be summarized for Commercial as follows:

  • Cross-functional launch excellence: How can you maximize the launch effectiveness of your global and regional cross-functional organization?
  • Growth strategies (brands, diseases, therapeutic areas): What are the best growth and competitive strategies for your brands, diseases, therapy areas (TAs)?
  • Go-to-market models, also cross-border: What is the most effective Go-to-market model to unlock the value of your assets? 
Our Commercial services - Cross-functional launch excellence - Growth strategies - Go-to-market models also cross-border

They have an expertise in customer understanding.

– Global Top 3 Pharma, Global Director Commercial Excellence

Contact our experts

Aleksandar Ruzicic

Aleksandar Ruzicic

Partner

mail_icon linkedin_icon
Lea Bucher

Lea Bucher

Principal

mail_icon linkedin_icon
Marc Pesse

Marc Pesse

Partner

mail_icon linkedin_icon

Related project cases and publications

Go-To-Market (GTM) Environment Assessment, Required Capabilities & Model Scenarios
Project Case

Go-To-Market (GTM) Environment Assessment, Required Capabilities & Model Scenarios

Environment Shaping
Project Case

Environment Shaping

Brand playbook for affiliates to differentiate and grow a mature orphan product
Project Case

Brand playbook for affiliates to differentiate and grow a mature orphan product

Building a Pan-European Commercial Model
Project Case

Building a Pan-European Commercial Model

Measuring Impact of Commercial & Medical Education Customer Initiatives
Project Case

Measuring Impact of Commercial & Medical Education Customer Initiatives

Cell therapy treating center management approach
Project Case

Cell therapy treating center management approach

We use cookies to ensure we give you the best experience on our website. Detailed information on the use of cookies, and how you can disable them, is provided in our Privacy Policy. By using this site or clicking on "OK", you consent to the use of cookies.

OK