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Commercial

Achieve cross-functional launch excellence and compile effective growth strategies for your brands, diseases and therapeutic areas involving effective go-to-market models – also cross-border.

We support you in making successful cross-functional collaboration a reality. In order to do so, it is key to know the various objectives and needs of each function, which can be summarized for Commercial as follows:

  • Cross-functional launch excellence: How can you maximize the launch effectiveness of your global and regional cross-functional organization?
  • Growth strategies (brands, diseases, therapeutic areas): What are the best growth and competitive strategies for your brands, diseases, therapy areas (TAs)?
  • Go-to-market models, also cross-border: What is the most effective Go-to-market model to unlock the value of your assets? 
Our Commercial services - Cross-functional launch excellence - Growth strategies - Go-to-market models also cross-border

They have an expertise in customer understanding.

– Global Top 3 Pharma, Global Director Commercial Excellence

Our focus topics

  

Focus topic: Value pull-through

 

Value Pull-through

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Focus Topic: Early Asset Strategy

  

Early Asset Strategy

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Focus Topic: Environmental Transformation

  

Environment Transformation

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Contact our experts

Aleksandar Ruzicic

Aleksandar Ruzicic

Partner

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Lea Bucher

Lea Bucher

Principal

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Marc Pesse

Marc Pesse

Partner

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Related project cases and publications

Go-To-Market (GTM) Environment Assessment, Required Capabilities & Model Scenarios
Project Case

Go-To-Market (GTM) Environment Assessment, Required Capabilities & Model Scenarios

Environment Shaping
Project Case

Environment Shaping

Brand playbook for affiliates to differentiate and grow a mature orphan product
Project Case

Brand playbook for affiliates to differentiate and grow a mature orphan product

Building a Pan-European Commercial Model
Project Case

Building a Pan-European Commercial Model

Measuring Impact of Commercial & Medical Education Customer Initiatives
Project Case

Measuring Impact of Commercial & Medical Education Customer Initiatives

Cell therapy treating center management approach
Project Case

Cell therapy treating center management approach

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