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Environment Transformation

To maximize return on your portfolio in a changing world, you need effective environment transformation actions early on. 

Product launches can only be successful if all stakeholders, including pharma, policy makers, payers, healthcare professionals and of course the public/patient thrive in an optimized care environment. Companies that have developed an environment transformation strategy with a broad stakeholder profile in mind, demonstrate how to succeed in today’s healthcare systems.

Environment transformation incorporates the development of initiatives to optimize the care environment for all stakeholders across the life cycle stages by collaboratively addressing mid- to long-term environment barriers and drivers. Transforming the environment for your product will only work if the strategy has been co-created in a joint effort of all stakeholders involved, based on real partnership. 

External trends are presenting both, barriers and enablers that can be leveraged to transform the environment:

External trends are presenting both, barriers and enablers that can be leveraged to transform the environment

The five success factors companies need to consider to shape their environment are: 

  • Engagement with stakeholders
  • Integrated, flexible, mid- to long-term approach
  • Cross-functional and cross-regional mindset
  • Tailoring to affiliate situation and needs
  • Impact measurement and communication

 

Our proven four-step approach for environment transformation projects supports affiliates in the localization and execution of global and regional strategies:

  1. Refine understanding of policy and initiative landscape
  2. Develop environment transformation framework and incite affiliate action
  3. Validate strategic direction and co-create initiatives
  4. Measure environment transformation success and analyse implications

Contact our experts

Klarissa Hoday

Klarissa Hoday

Principal

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Lisa Clarc

Lisa Clark

Director

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Anthony Schläpfer

Anthony Schläpfer

Director

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Related project cases and publications

Go-To-Market (GTM) Environment Assessment, Required Capabilities & Model Scenarios
Project Case

Go-To-Market (GTM) Environment Assessment, Required Capabilities & Model Scenarios

Access Planning Framework and Workshop
Project Case

Access Planning Framework and Workshop

Environment Shaping
Project Case

Environment Shaping

HTA Advocacy Initiative
Project Case

HTA Advocacy Initiative

Documenting barriers to access for a cell/gene therapy
Project Case

Documenting barriers to access for a cell/gene therapy

Advocacy Toolkit for EU Affiliates
Project Case

Advocacy Toolkit for EU Affiliates

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