To maximize return on your portfolio in a changing world, you need effective environment transformation actions early on.
Product launches can only be successful if all stakeholders, including pharma, policy makers, payers, healthcare professionals and of course the public/patient thrive in an optimized care environment. Companies that have developed an environment transformation strategy with a broad stakeholder profile in mind, demonstrate how to succeed in today’s healthcare systems.
Environment transformation incorporates the development of initiatives to optimize the care environment for all stakeholders across the life cycle stages by collaboratively addressing mid- to long-term environment barriers and drivers. Transforming the environment for your product will only work if the strategy has been co-created in a joint effort of all stakeholders involved, based on real partnership.