Approach
Definition of a concept
Define an initial concept by tailoring value propositions & solution packages to target customer archetypes based on desk research and internal expertise
Multi-stakeholder ThinkTank & payer validation
Bring in expert perspectives from different sectors/ backgrounds to evolve the initial concept and validate the packaging & pricing strategy with payers
Development of a strategic pricing guidance
Develop a step-by-step guidance for Affiliates to support the definition of their local pricing, packaging & go-to-market strategy
