Defining a digital health pricing strategy for diabetes care
![Defining a digital health pricing strategy for diabetes care Defining a digital health pricing strategy for diabetes care](/application/files/thumbnails/image_sm/7617/1431/9650/Digital_Health_1600x707.jpg)
Goal
Digital health solutions are becoming more prominent also within traditional pharma companies, but they require different pricing and commercialization approaches compared to conventional drugs. We were tasked with defining a pricing, packaging and go-to-market strategy for a modular software solution that would account for future evolution of solutions and limited available evidence at time of launch.