Defining a digital health pricing strategy for diabetes care

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Goal

Digital health solutions are becoming more prominent also within traditional pharma companies, but they require different pricing and commercialization approaches compared to conventional drugs. We were tasked with defining a pricing, packaging and go-to-market strategy for a modular software solution that would account for future evolution of solutions and limited available evidence at time of launch.

Approach

Definition of a concept

Define an initial concept by tailoring value propositions & solution packages to target customer archetypes based on desk research and internal expertise 

Multi-stakeholder ThinkTank & payer validation

Bring in expert perspectives from different sectors/ backgrounds to evolve the initial concept and validate the packaging & pricing strategy with payers

Development of a strategic pricing guidance

Develop a step-by-step guidance for Affiliates to support the definition of their local pricing, packaging & go-to-market strategy

  • ThinkTank input helped broaden clients’ thinking to consider innovative models for pricing of their solutions
  • Payer engagement identified local considerations for tailoring value propositions and pricing strategy 
  • Globally aligned pricing strategy and approach guides Affiliate efforts to launching the solutions
Strategic pricing for digital health solutions

Contact our experts

Meike Wenzel

Meike Wenzel

Partner

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Daniela Gödderz

Daniela Gödderz

Director

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Learn more about our focus topic

Value Pull-Through

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