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Medical Affairs

We support Medical Affairs in playing a pivotal, strategic role in helping pharmaceutical companies to regain trust and demonstrate the value of their products to a wide range of stakeholders.

The importance of Medical Affairs has increased dramatically over the past few years from a supporting, reactive function to a central, strategic, customer-facing one. This is because in today’s healthcare environment, Medical Affairs is uniquely placed to work closely with all stakeholders and to reignite trust.

The opportunity now exists for Medical Affairs to move beyond its traditional function towards:

  • Bridging the gap between R&D and Commercial by bringing patient-centric insights from a broader range of external medical decision-makers and influencers into clinical development
  • Establishing a continuous holistic evidence generation strategy beyond clinical evidence to achieve strong value propositions
  • Serving as trusted experts to an extended network of stakeholders by acting as facilitators of scientific information exchange
  • Acting as ambassadors of patient outcomes and the clinical point of view, by driving a patient-centric approach across all functions

Services offered:

  • Medical Affairs Visual_Part I.PNG
  • Medical Affairs Visual_Part II.PNG

You get access to a senior consulting team who has deep competency and experience in their respective areas.

– Global Top 10 Pharma, Director Medical Affairs

Our focus topics

  

Focus topic: Value pull-through

 

Value Pull-through

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Focus Topic: Early Asset Strategy

  

Early Asset Strategy

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Focus Topic: Environmental Transformation

  

Environment Transformation

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Contact our experts

Tanja Bosshard Becker

Tanja Bosshard Becker

Partner

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Wendy van der Lubbe

Wendy van der Lubbe

Principal

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Related project cases and publications

Global medical strategy for a new therapeutic class
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Global medical strategy for a new therapeutic class

Medical Affairs 2025 Evidence Generation Process – Assessment and Roadmap
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Medical Affairs 2025 Evidence Generation Process – Assessment and Roadmap

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