We support Medical Affairs in playing a pivotal, strategic role in helping pharmaceutical companies to regain trust and demonstrate the value of their products to a wide range of stakeholders.
The importance of Medical Affairs has increased dramatically over the past few years from a supporting, reactive function to a central, strategic, customer-facing one. This is because in today’s healthcare environment, Medical Affairs is uniquely placed to work closely with all stakeholders and to reignite trust.
The opportunity now exists for Medical Affairs to move beyond its traditional function towards:
- Bridging the gap between R&D and Commercial by bringing patient-centric insights from a broader range of external medical decision-makers and influencers into clinical development
- Establishing a continuous holistic evidence generation strategy beyond clinical evidence to achieve strong value propositions
- Serving as trusted experts to an extended network of stakeholders by acting as facilitators of scientific information exchange
- Acting as ambassadors of patient outcomes and the clinical point of view, by driving a patient-centric approach across all functions