Approach
Strategic levers
Define key levers & growth strategies
Growth paths
Group markets into categories and define growth path
Tactics
Tactics and related best practices for implementation

Support affiliates to identify growth levers in their markets and develop strategies and tactics to achieve differentiation and growth of a mature orphan product in a competitive market.
Define key levers & growth strategies
Group markets into categories and define growth path
Tactics and related best practices for implementation
Defined and rolled-out globally a highly interactive and intuitive brand playbook giving concrete guidance for affiliates how to achieve brand success in their markets.
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