Approach
Evidence screening
Collection, analysis and classification of evidence
Value story
Identification of values drivers and development of value story
Affiliate roll-out
Creation of guidance document and roll-out to affiliates

Our client was about to launch a drug in a new class into a crowded market where the competition was very strongly positioned on clinical benefits. Therefore, the customer wanted to create a value proposition allowing KAMs to effectively engage with payers.
Collection, analysis and classification of evidence
Identification of values drivers and development of value story
Creation of guidance document and roll-out to affiliates
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