Development and testing of a payer value story / value messages
Our client was about to launch a drug in a new class into a crowded market where the competition was very strongly positioned on clinical benefits. Therefore, the customer wanted to create a value proposition allowing KAMs to effectively engage with payers.
Collection, analysis and classification of evidence
Identification of values drivers and development of value story
Creation of guidance document and roll-out to affiliates
Methodology became a benchmark for other TAs
The company started a process of standardizing value stories as a result
Full roll-out of the project into all countries in scope