Development and testing of a payer value story / value messages
![Project case: Development and testing of a payer value story / value messages Project case: Development and testing of a payer value story / value messages](/application/files/thumbnails/image_sm/3117/1499/8013/6_payer_value_story_1600x707.jpg)
Goal
Our client was about to launch a drug in a new class into a crowded market where the competition was very strongly positioned on clinical benefits. Therefore, the customer wanted to create a value proposition allowing KAMs to effectively engage with payers.