Corporate Value Proposition - China Face‑to‑Face Workshop

Corporate Value Proposition - China Face‑to‑Face Workshop

Goal

Support a global biopharmaceutical company in localising its External Affairs Corporate Value Proposition through an in person cross-functional workshop in China. The objective was to prioritize global Healthcare System Value Drivers and translate them into China relevant, policy anchored messages linked to biopharmaceutical company’s local footprint and relevant portfolio.

Approach

Pre‑work alignment

Reviewed China policy context and local cross‑functional inputs ahead of session

Face‑to‑face workshop

Facilitated an in‑person workshop to prioritize local Healthcare System Value Drivers and align on local corporate messaging

Message consolidation/ Workshop report

Synthesized workshop outputs into clear, China‑specific Corporate Value Proposition messages

  • Translated global value narratives into China‑relevant, prioritized and consistent policy‑focused messages
  • Supported cross-functional alignment within the local team and with headquarters
  • Strengthened confidence in communicating global and local value within China’s healthcare system
Localize a corporate value proposition to the Chinese market

Contact our experts

Cristiana Toader

Cristiana Toader

Director

mail_icon linkedin_icon
Yin Sing Ng

Yin Sing Ng

Senior Consultant

mail_icon linkedin_icon

We use cookies to ensure we give you the best experience on our website. Detailed information on the use of cookies, and how you can disable them, is provided in our Privacy Policy. By using this site or clicking on "OK", you consent to the use of cookies.

OK