To improve patients’ access to treatment, our clients often aim to shift their strategic thinking from optimizing activities within a given environment to actively shaping and expanding this environment.
The objective is to provide a structured approach for developing a strategy and action plan that promotes cross-functional collaboration in removing access hurdles. This includes extending the activities defined by functions and brands only to activities defined by needs in the specific therapeutic area, portfolio or healthcare system.
Preparatory analyses, data collection and initial hypothesis
Three-day workshop with the affiliate teams
Finalization and resourcing of access plans
A structured process for formulating a context specific access strategy that can be replicated across affiliates
A common understanding of the current fact base and potential patient access levels for each relevant segment (incl. different payer segments if relevant)
Identification and prioritization of pivotal access hurdles and underlying root causes that drive definition of strategic objectives, milestones, timelines and relevant stakeholders