Recorded Webinar: How to strengthen Market Access
In today’s multi-stakeholder environment, pharma companies need to coordinate their stakeholder interactions between functions to ensure consistency of message and efficiency of cost. The patient journey can be at the centre of this drive by shaping brand teams’ communications on ‘value’.
You can find the recorded webinar on this topic here.
Brought to you by Executive Insight
Recorded Webinar: How to strengthen Market Access
Reality in pharma companies today: Every function creates its own value story in silos, be it Market Access, Medical, Marketing, Government Affairs or Patient Advocacy.
This is a recipe for frustration:
- Messages are overlapping or inconsistent
- Value stories are not adopted by the field
Solution: Operate cross-functionally around a common framework
How? Align communication on value!
Step 1.: Take the patient journey as guidance
Step 2: Identify the key value drivers around 4 categories:
- Disease burden
- Unmet need
- Clinical benefit
- Benefit for the economy and humanity
Step 3: Now you are ready to develop all your deliverables:
- Value story and messages
- RWE insight generation
- Objection handler
- Pricing strategy
- Negotiation pathways
- Innovative contracts and solutions
Recipe for success:
- Effectiveness of communication
- Improved adoption of deliverables by affiliates
- Cost savings
