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Payer Education in the Middle East and North Africa

Payer engagement in the MENA region: educating payers in the Middle East & North Africa on optimal tender management.

Payer education in the Middle East and North Africa

Example #1 - The goal

Achieve excellence in tender management in the MENA region. 

The path

  1. Step 1: Provide a forum for objective discussion between local payers and international experts. 
  2. Step 2: Shape and support decision making on the most appropriate approach. 
  3. Step 3: Develop a roadmap and guide to implementation for optimal tender management. 

The solution 

Platform to develop sustAinable Tender contribution to Healthcare. The PATH adheres to the 5 dimensions of tender management: 

  • Tender Access 
  • Scope and Volume
  • Selection Pool
  • Award Criteria
  • Winning Scenarios


Once implemented in Saudi Arabia, we extended the successful PATH project to other Gulf states. 

Example #2 - The goal

Improve procurement practices in Tunisia by educating payers on innovative contracting. 

How we got there

  1. Step 1: Align and synchronize communication from Pharma on tender management, innovative contracting and PharmacoEconomics principles.
  2. Step 2: Create a holistic and impactful archive of innovative contracting and tender best practice examples.
  3. Step 3: Establish a learning platform that enables payer-industry dialogue and identification of opportunities to improve the local healthcare system. 

The inivial event in Tunisia will be:

  • Followed by another one about tendering
  • Scaled to Algeria
  • And potentially to Morocco

Contact our experts

Andrea Sobrio

Andrea Sobrio

Founder and Managing Partner

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