Strengthening Medical Education Strategy in Alcohol Use Disorder

Goal

Strengthen the AUD Medical Strategy by identifying practice gaps and unmet medical needs, analysing external activities across competitors, societies, and IME providers, and translating these insights into actionable recommendations to inform and optimise future evidence and engagement priorities.

Approach

Define gaps & IWIKs

Established I Wish I Knew’s and mapped practice gaps from targeted literature research

Triangulate external insights

Analysed IME, congress, and competitor activities to assess solutions being delivered

Derive implications

Consolidated findings into prioritized gaps and strategic recommendations

Translated fragmented, under-recognised AUD needs into a structured, actionable medical strategy – especially around early-stage disease, stigma, and missed intervention points.
Delivered a prioritized set of care gaps and unmet medical needs, providing a clear foundation for strategic decision-making
Informed future evidence generation and medical education priorities, ensuring alignment with real-world clinical needs
Enabled more targeted and differentiated AUD Medical Strategy, grounded in validated external insights rather than internal assumptions
Provided a structured basis for ongoing measurement and refinement of medical activities

Clinical care gaps key drivers - 3 pillars for ideal AUD care

Contact our experts

Anthony Schläpfer

Director

Janica Auluck

Director

Valla Gudmundsdottir

Consultant

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