Medical Affairs 2025 Evidence Generation Process – Assessment and Roadmap

Goal

Our client had defined an overarching goal for transforming medical affairs – and stepping up the function as a whole. Integrated evidence generation was defined as a key pillar within the organization, for which an aspiration was needed, along with a transformation roadmap for achieving the goals set forward.

Approach

Outline main gaps

Assess the status quo on integrated evidence generation

From-To

Define a vision and aspiration for improvement

Define the way forward

Outline a roadmap for change

Involved stakeholders (team and management) aligned on the need for action on integrated evidence generation, including vision and transformation roadmap
Decision for creating a new coordinating role to strengthen integrated evidence generation on a therapeutic area level

Contact our experts

Tanja Bosshard Becker

Partner

Lisa Clark

Director

Anthony Schläpfer

Director

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Medical Affairs

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