Global medical strategy for a new therapeutic class

Project case: Global Medical strategy for a new therapeutic class

Goal

Our client asked for our support to develop the global medical strategy for an emerging treatment in a new and controversial therapeutic class. Phase I of the project involved the identification and prioritization of the medical education needs and learning objectives of different stakeholder groups.

Approach

Unmet needs

Identify unmet medical education needs for 5 target stakeholder groups

Strategic alignment

Prioritize medical education needs and align with cross-functional business strategy

Ad board validation

Define medical education strategy and validate through an Advisory Board

  • Aligned cross-functional commercial, medical and medical education brand teams on mid-term objectives 
  • Gained support of relevant key opinion leaders, recognizing the client’s structured approach and commitment for a fair and balanced medical education

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