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Excellence in Trade Association engagement

Project case: Excellence in Trade Association engagement

Goal

The client was significantly investing in its Government Affairs (GA) capabilities at international level, from a situation where GA capacity and capabilities varied greatly across the organization and often could react to issues rather than proactively shape them. Specifically, there was a pressing need to engage with Trade Associations more effectively in order to unleash strategic value and enhance engagement capabilities across the organization.

Approach

Methodology & tools

Define a structured methodology and pragmatic tools to reach Trade Association engagement excellence

TA Mapping

Comprehensive mapping of Trade Associations according to the regional GA priorities

Shaping policies

Foster a gradual mindset change to become pro-active shaper of policies and agendas

Affiliates were enabled to successfully engage with Trade Associations in a proactive manner to shape priority topics / issues within the local healthcare environment

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