Building a Pan-European Commercial Model

Project case: Building a Pan-European Commercial Model

Goal

Define a profitable commercial model for two critical care products targeting a narrow and highly specialized physician target group across Europe.

Approach

Commercial model

Design of a centralized pan-European commercial model 

Business case

Define business case (improve customer service, reduce OPEX and headcount)

Piloting

Pilot new commercial model and post-launch optimization 

EU became the only profitable region worldwide and achieved the highest customer equity score recorded in the industry.

Learn more about this service

Commercial Models

We use cookies to ensure we give you the best experience on our website. Detailed information on the use of cookies, and how you can disable them, is provided in our Privacy Policy. By using this site or clicking on "OK", you consent to the use of cookies.

OK