Building a Pan-European Commercial Model
![Project case: Building a Pan-European Commercial Model Project case: Building a Pan-European Commercial Model](/application/files/thumbnails/image_sm/4117/1499/8544/12_pan_eu_commercial_model_1600x707.jpg)
Goal
Define a profitable commercial model for two critical care products targeting a narrow and highly specialized physician target group across Europe.
Define a profitable commercial model for two critical care products targeting a narrow and highly specialized physician target group across Europe.
Design of a centralized pan-European commercial model
Define business case (improve customer service, reduce OPEX and headcount)
Pilot new commercial model and post-launch optimization