The client was lacking a standard process for advocacy and dedicated resources at affiliate level for advocacy work. There was a need to define a common process, provide practical tools and examples and inspire country teams on what can be achieved through advocacy work.
Define common advocacy framework and process
Tools & examples
Develop concrete tools, templates and examples
Incorporate affiliate feedback and roll-out to countries
Enabling affiliates to successfully implement advocacy tools and tactics in order to empower patients and carers to influence better clinical outcomes