How to commercialise narrow indication products
Publication

December 19, 2012

How to commercialise narrow indication products

Why services are the next blockbuster
Publication

December 04, 2012

Why services are the next blockbuster

Rebirth of a Salesman: Why Sales Forces Are Due for a Revival
Publication

September 12, 2012

Rebirth of a Salesman: Why Sales Forces Are Due for a Revival

Innovative Contracting: A Review
Publication

July 30, 2012

Innovative Contracting: A Review

Innovative Contracting: What's the Verdict?
Publication

July 25, 2012

Innovative Contracting: What's the Verdict?

10 Essential Questions for Successful KOL Management
Publication

March 06, 2012

10 Essential Questions for Successful KOL Management

Customer deepdive®: using co-innovation to add value beyond the pill
Publication

March 01, 2012

Customer deepdive®: using co-innovation to add value beyond the pill

Five powerful Ideas on KOL Network Management
Publication

December 12, 2011

Five powerful Ideas on KOL Network Management

Have You Optimized Your Market Access Efforts?
Publication

November 21, 2011

Have You Optimized Your Market Access Efforts?

German Law Has Companies Weighing Whether to Sell New Drugs in Europe's Largest Market
Publication

October 18, 2011

German Law Has Companies Weighing Whether to Sell New Drugs in Europe's Largest Market

Organisational Polygamy
Publication

December 17, 2008

Organisational Polygamy

Addressing the trust issue: From share of voice to share of care
Publication

April 26, 2007

Addressing the trust issue: From share of voice to share of care