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Commercial Models

We provide an established methodology for designing and implementing innovative, profitable commercialization strategies for your product that match the size and situation of your company.

  • With the cost of drug development at a new high and the commercialization of (new) products an increasingly complex affair, it is crucial for each company to consider the optimal commercial strategy.
  • This translates into unique challenges for smaller biotech companies who typically shy away from commercializing their products themselves, seeing this as too big a step to take. Within larger companies, the traditional organizational model may not be profitable for each product, even though the product itself can generate considerable sales. 
  • We support clients who are transforming their sales model, by developing future-proof approaches for their customer and stakeholder universe, enabling optimal customer engagement and ultimately improving the bottom line.
  • This includes go-to-market strategies, optimizing the organizational set-up, transformation of the overall sales model as well as defining sales approaches for specific customer groups. 

They have an expertise in customer understanding.

– Global Top 3 Pharma, Global Director Commercial Excellence

Contact our experts

Aleksandar Ruzicic

Aleksandar Ruzicic

Partner

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Lea Bucher

Lea Bucher

Principal

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Marc Pesse

Marc Pesse

Partner

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Related project cases and publications

Building a Pan-European Commercial Model
Project Case

Building a Pan-European Commercial Model

Implementation of an EU-wide Key Account Management Approach in Specialty Care
Project Case

Implementation of an EU-wide Key Account Management Approach in Specialty Care

Navigating the maze of modern Medical Affairs stakeholder engagement
Publication

Navigating the maze of modern Medical Affairs stakeholder engagement

How pharma can navigate ups and downs of vertical integration in US
Publication

How pharma can navigate ups and downs of vertical integration in US

Thriving in the post-COVID world in 2021 and beyond
Publication

Thriving in the post-COVID world in 2021 and beyond

Partnerships + acquisitions  = better value propositions?
Publication

Partnerships + acquisitions = better value propositions?

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