Setting up the Global Patient Advocacy function

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Goal

Our client asked for support how to set up Patient Advocacy as a strategic global function integrated into cross-functional teams and driving patient-centric decision making along the entire lifecycle with a focus on early and late clinical development.

Approach

Assess needs & define strategy

Assessing the current state and co-creating a 3-year strategy for the function

Define operating model

Defining innovative approaches how to embed patient advocates along the entire lifecycle

Build capabilities

Developing a Patient Advocacy Academy with tailored pathways and modules based on a different set of roles

  • Integrated the Patient Advocacy function cross-functionally and along the entire lifecycle, from early to late
  • Developed an innovative operating model based on regular outside-in co-creation with the patient community
  • Elevated Patient Advocacy capabilities within the function and across the organization through a tailored approach
Patient Advocacy Function - Vision and Mandate

Contact our experts

Meike Wenzel

Meike Wenzel

Partner

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Daniela Gödderz

Daniela Gödderz

Director

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Merlin Williams

Merlin Williams

Manager

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Patient Advocacy

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