Defining a beyond-the-pill strategy to maximize the value of a drug
The client was aspiring to become the leader in acute and chronic heart failure with key launches in the next few years. To become a leader in this field, additional value offerings beyond the pill were needed in order to truly improve patient outcomes and to maximize the value of the drugs.
Understand patient journey & brand strategy
Innovative service co-creation through cross-functional deep dive
Definition of service model
Chronic heart failure service model and vision defined, including implementation plan in time for launch