• Home
  • Contact

Building Long-Term KOL Relationships


SITUATION

Our client, a top-five pharmaceutical company, was second to market and having mapped the European KOL networks, had identified the need to build better relationships with the KOL community as a way to drive market penetration.

SOLUTION

  • A European KOL cross-functional team was created, including objectives, individual role description and processes.

 

Impact

  • The cross-functional team was instrumental in unlocking a major European market in which no progress had been made to date.
  • Focusing on network dynamics, the team was able to develop an international network based approach to engaging with a critical research centre.

Learn More About This Service