Building Long-Term KOL Relationships
SITUATION
Our client, a top-five pharmaceutical company, was second to market and having mapped the European KOL networks, had identified the need to build better relationships with the KOL community as a way to drive market penetration.
SOLUTION
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Impact
- The cross-functional team was instrumental in unlocking a major European market in which no progress had been made to date.
- Focusing on network dynamics, the team was able to develop an international network based approach to engaging with a critical research centre.
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