Implementing processes for growth

SITUATION

Our client, a top-10 pharmaceutical company, had launched a separate business unit to focus on a new therapeutic area. There was a need to structure the tools and processes to develop and maintain the relationships with the clinical KOL community.

SOLUTION

  • Executive Insight facilitated the implementation of a cross-functional KOL management process, which was based on industry best-practice.
     
  • We supported the client with the roll-out of the information systems and tools to capture and maintain customer and network related data.
     
  •  A KPI framework was put in place to allow the management team to track progress.

 

Impact

  • The processes and supporting tools have been embedded into ‘business as usual’ for several years and have been instrumental in achieving BU growth.

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