Driving the commercial performance of your products by uncovering the right opportunities and delivering value beyond-the-pill to achieve competitive advantages and improve patient outcomes.
In previous years, a product could be launched and sold successfully for many years by simply allocating a sufficient marketing budget that ensured high share of voice. In the current environment, companies must overcome the hurdles associated with a shrinking healthcare budgets and stricter regulations, while keeping an increasingly empowered patient at the forefront of their thinking. In addition, the industry is confronted with prescribers whose time is very scarce, decision-making processes which are bound to clinical pathways, and freedoms limited by cost containment initiatives.
The traditional product-sell needs to be replaced by a compelling value proposition that offers more than a clinically effective drug. Through innovative methods, Executive Insight uncovers opportunities for companies to broaden their value proposition and capitalise on these opportunities in collaboration with healthcare professionals and patients. This allows a company to become an appealing partner to a wider group of stakeholders.
Our Marketing “A-B-C” capabilities provide you with end-to-end support
Why work with us?
- Multi-stakeholder insight generation, strategy definition, tools, training approaches, cross-functional teamwork
- With a constant (practical) eye on implementation
- Access to non-traditional stakeholders through our expert panel
- Senior team with a unique mix of industry, scientific, medical and consulting backgrounds
- Co-create with customers and stakeholders through deep dives
- Innovate through beyond-the-pill approaches
For more information or to discuss in person, please contact our team: