Career summary
Francesca is a Swiss-Italian citizen living in Zurich. She joined Executive Insight in October 2007 after a 3 years experience in Marketing and 4 years in Consulting.
Prior to Executive Insight, Francesca worked at Becton Dickinson - Diagnostic Systems (BDDS), where she was part of the European Marketing Team as the Product Manager for Value Added Services and Consulting. Before that, she worked as a Business Analyst for a consulting company in Milan specialized in Strategic Marketing and Sales Management.
Education
Master degree in Business Administration from Bocconi University in Milan that included exchange programs at Harvard, NYU and LSE.
Selected experience
- European Regulatory Authority mapping and management strategies
- Access Key Influencers mapping and management tactics for Multiple Sclerosis in Sweden, Canada and Germany
- Design of a worldwide Market Access Department for a Biotech company
- Hospital strategies in the French and Italian system for a CV drug
- Development and EU roll out of a Hospital Account Management approach in EU for a CNS drug
- Best Practices in Advisory Boards
- KOL Management for a Psychiatric Drug in EU
- KOL Practice Assessment for a Diabetic Drug in EU
- EU Market Sizing potential for a Phase II drug in CNS and a phase II drug in dermatology