Customer & Market Insights
We support clients generating actionable customer and market insights by combining innovative methods with robust analysis, which form a powerful basis for strategic decision making.
Given the innate complexity of the healthcare environment, coupled with the high pace of regulatory changes, having a deep understanding of customer and market dynamics becomes an imperative prerequisite for every pharma company.
Traditional approaches to generating those insights are increasingly becoming blunt instruments as they fail to properly reflect key changes in the environment. Executive Insight helps clients to fully grasp current market dynamics through innovative approaches targeted at understanding and working with customers and key stakeholders.
We offer selected customer and market insight services that have proven to offer powerful insights as a solid basis for strategic decision making:
- Customer & Market Archetype Building: Understanding fundamental patterns and trends within and across markets is a key prerequisite for successfully matching your capabilities to the requirements of the marketplace. This ‘helicopter perspective’ is the starting point for building archetypes that cover different aspects such as Market Access characteristics or specific buying patterns. We support clients in defining relevant archetype models that will deliver crucial insights and help them make the right strategic decisions.
- Patient journey: Building the patient journey is a crucial step to understand how patients experience a disease. Done right, it can help identify leverage points to improve patient outcomes. Our framework for building patient journeys is based on a holistic and systematic approach centered on the patient’s experience and including the perspectives of all other relevant stakeholders. Our patient journeys generate maximum insights and ensure uncovering of actionable business opportunities.
- Payer Panel: Payers are becoming increasingly important in determining a product’s commercial success or failure. It is therefore vital for pharma companies to clearly understand and address what the needs and objectives of the payers are at an early stage. To facilitate access to payers and deliver payer insights, Executive Insight works with a high calibre panel covering 25 markets. We support our clients in developing survey questions and provide detailed results analysis on a range of topics, including: reactions and opinions on specific issues, value proposition message testing, measuring the usage of innovative pricing models and estimating payer influencer behaviours.
For more information or to discuss in person, please contact our team: