• Customer Deep Dives
• Customer Network Management
• Healthcare Market Analysis
• Key Account Management
• Learning Organisation Programs
• Network Mapping, Analytics and Visualization
• Opinion Leader Management
• Pan-European Operations for Specialty Care
• Product Launch Strategy
• Sales Force Effectiveness
• Strategic Customer Value Segmentation

Network Mapping, Analytics and Visualization

• Healthcare reforms are driving structural and policy changes affecting the entire matrix of stakeholders and their influence across every level of the local health economy. Pharma companies need an approach to systematically map these changes and construct an accurate picture of the changing landscape in order to respond and engage effectively.
• The clinician is no longer the sole stakeholder in the prescribing equation - service managers, executive committee members, formulary advisers, supplementary prescribers such as nurses and pharmacists, commissioners, and payers all now play significant roles in the uptake of medicines. Engaging with all of the key stakeholder groups as well as the organisations and networks that make up the local health economy is becoming a key priority.
• In the dynamic healthcare economy the trends toward increasing private care provision, growing market competition, new influential stakeholder groups, and evolving policy are all contributing toward the increasing formation of formal and informal communities of practice, alliances and collaborative networks. In this new reality network insight becomes essential, and analysis of networks needs to be performed routinely and regularly.

• Executive Insight has been a visionary leader in the area of network intelligence approaches and solutions, and together with our technology partner Docslogic, we have developed the premier network intelligence platform mednetViz for mapping, visualization, and analysis of complex networks.
  

• Leverage unique customer insights to improve interactions and develop long-term relationships
• Develop more effective tactics for accessing difficult-to-see customers
• Exploit networks for more effective WOM marketing penetration and better defend against non-advocates
• Use network intelligence to develop and link communities, leveraging your most influential advocates
• Uncover hidden power dynamics and identify the most influential members within each community
• Validate the priority status of target customers
• Connect the dots to see the full picture within and across territories, therapeutic areas, stakeholder groups, and organisations – significantly aids territory re-alignments
• Promote data sharing and data quality – with easy-to-interpret visual displays, anomalies in the underling data stand out and can be corrected straight away

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