• Brand Strategy and Portfolio Development
• Customer Deep Dives
• Customer Network Management
• Healthcare Market Analysis
• Key Account Management
• Learning Organisation Programs
• Network Mapping, Analytics and Visualization
• Opinion Leader Management
• Pan-European Operations for Specialty Care
• Product Launch Strategy
• Sales Force Effectiveness
• Strategic Customer Value Segmentation

Learning Organisation Programs

• External market challenges and internal pressure are forcing pharmaceutical sales and marketing executives to re-think their established share of voice driven customer interaction model.
• Executive Insight advocates the transition to a new customer interaction model that is based on a networked view of the market, with geographic business responsibility, account based teams, strong customer-centric cross-functional collaboration between sales and marketing, and services that are focused on the full cycle of care with patient health outcome improvements as ultimate success factor.
• A key enabler for this new interaction model is the organizational competence to quickly embrace these new components effectively, to learn from customers in the market, and to share insights, ideas and expertise with them and colleagues.
  

• Executive Insight’s Learning Organization Programs form an integrated set of pragmatic activities that aim at stimulating and benefiting from the lessons learnt from the new way of interacting with customers throughout the organization.
• At the core of Learning Organization Programs is a process of developing and asking focused questions to customer facing staff, collecting the answers and consolidating them into clear cut actions.
• Wherever possible this process is supported by already existing company owned collaboration and knowledge sharing systems (intranet, blogging) and is fully integrated with daily operational activities.
  

• Fast development of customer facing staff towards the newly required competencies of relational, value based, customer interaction
• Empowerment of employees to contribute and benefit from experiences and insights made throughout the organization
• Fostering a pragmatic culture change towards sharing, mutual support, team and action based learning
• Seamlessly integrated on the job – no extra training sessions necessary
• Fast identification of arising issues and problems and therefore possibility for quick and specific interventions of management

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