Customer Deep Dives
Situation | Offering Benefits
- In the healthcare arena with issues abounding around market access and regulation, it is of paramount concern for pharmaceutical sales and marketing managers to develop strong value propositions for healthcare providers and other stakeholders that are the key players in healthcare networks.
- In order to be effective, these propositions need to feature services and solutions that accurately address key drivers, issues, needs and themes that are of concern to a specific network.
- We believe that network intelligence provides the essential customer insight to enable development of value propositions which differentiate against competitors.
- Executive Insight’s Customer Deep Dives are highly interactive research activities designed to discover these themes and translate them into actionable innovations.
- They go way beyond traditional market or needs analysis or focus groups in terms of qualitative depth, immersion into the specific healthcare network and translation into actionable innovation.
- Customer Deep Dive activities range from participant observation in the field, in-depth ethnographic interviews, interactive case building sessions to innovation sessions.
- All activities are highly interactive with network players and highly analytical in revealing tacit knowledge and underlying patterns and themes that shape healthcare networks.
- Customer Deep Dives are complementing Executive Insight’s Network Mapping, Analytics and Visualization and Customer Network Management services.
- Competitive advantage through better understanding of customer issues and needs
- Differentiation from competition by engaging in close interaction and listening to customers
- Increased ROI of spending on new customer value propositions and services