Our Publications
Executive Insight's experts publish their unique perspectives and research findings in top publications worldwide. Explore our thinking and strategic principles in the featured articles below.
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Pharmaceutical Marketing Europe, January/February 2009
Executive briefing on access in Switzerland.
Pharmaceutical Executive Europe, December 2008
Paul Gardiner and Andrea Sobrio explain why most companies need ‘organisational polygamy’ to maximise profit and best serve their customers.
Pharmaceutical Executive Europe, March 2008
Peter Albiez and Thomas Hennlich look at how changes to German healthcare regulation have created a need for effective go-to-market sales models.
Eyeforpharma website, Mar 4, 2008
Eyeforpharma website, Feb 7, 2008
How companies can gain a competitive advantage through a systematic understanding of networks. Journal of Medical Marketing (2007), Vol. 7, 4
From share of voice to share of care. Pharma Marketing Journal, 3/2007
Understanding and leveraging networks in the healthcare market (in German). Journal of Medical Marketing (2007), Vol. 7, 2
Integration through Sustainable Value Creation. Journal of Medical Marketing (2007), Vol. 7, 1
Organising for networked healthcare: Towards future organisational models. Journal of Medical Marketing (2006), Vol. 6, 4
A practical guide to understanding influence networks in the healthcare industry. Journal of Medical Marketing (2006), Vol. 6, 3
Setting the stage for fundamental change in pharmaceutical sales and marketing. Pharma Relations, August 2006
Identifying decision makers in pharma networks using a role-based approach (in German) European Pharmaceutical Executive, March/April 2006
Understanding the implications of an increasingly networked healthcare environment will help pharmaceutical companies to achieve their sales targets. Journal of Medical Marketing (2005), Vol. 5, 4
A consistent approach for assessing the value of prescribing and non-prescribing customers.