News & Events
News | Past EventsEvents
Meet us at the following upcoming events:
| Market Access &Stakeholder Management |
 | 7th Annual Health Technology Assessment International (HTAi) Conference 2010 Dublin, Ireland 6th-9th June 2010 Program details |
News
Andrea Sobrio talks on Sales Force Effectiveness and Patient Referral Networks
Preliminary to 2010 Eyeforpharma Summit Andrea Sobrio talks on the E4P Podcast serias about Sales Force Effectiveness and Patient Referral Networks.
For patients, healthcare ultimately comes down to decisions; decisions about when to reach out for help, which doctor to see, what treatment to follow, and how long to adhere to a medication. As healthcare has evolved, this decision-making process has grown increasingly complex, with more doctors, experts, procedures, and drugs to wade through.
It’s no surprise, then, that understanding and collaborating with patient referral networks—the groups of experts best positioned to diagnose, treat, and manage patients within given therapeutic areas—have become critical for pharmaceutical companies to succeed, says Andrea Sobrio, founder of Executive Insight.
Listen to the MP3-Version of the Podcast
Executive Insight and Ni3 AG
Since 2005, Executive Insight AG pursued the development of a customer network mapping solution with a primary focus on the pharmaceutical industry. Over the last couple of years, this innovative solution has been deployed successfully to several leading pharmaceutical companies to support them in the improvement of their CRM systems and further in areas such as KOL management, access management and account management.
Building on this success, it was decided to create Ni3 AG, an independent solution provider, offering Enterprise-level web-based solutions for advanced network mapping, analytics, and visualization. This will provide the opportunity for Ni3 to focus entirely on the development of the solution and its marketing to a wider group of distribution partners beside Executive Insight AG. It will also allow the solution to be tailored to other industries.
As part of this initiative, Thomas Hennlich, Dr. Olaf Zorzi, and Frank Ahrens will join forces with Robert Mark at Ni3 AG, Engelberg. The collaboration between Executive Insight AG, Healthcare Consultants and Ni3 AG is secured via license and distribution agreements to provide integrated solutions to existing and future customers.
Executive Insight AG, Healthcare Consultants, Zug
Executive Insight is a specialized Healthcare consulting firm with a pan-European market focus providing deep expertise in the area of commercial and operational strategies. It has developed a leading knowledge in implementing innovative concepts for customers in the areas of healthcare networks, sustainable value creation and brand value management.
Ni3 AG, Engelberg
Ni3 is an independent solution provider, offering the world's premier enterprise-level web-based solution for advanced network mapping, analytics, and visualization. With its ecosystem of partners Ni3 combines unique healthcare market research data with network visualization and analytics, enabling marketing and sales teams to gain unprecedented insights into the dynamics of regional health environments.
Follow-up with us concerning our presentations at these past events:
 | EyeforPharma Summit: Sales Force Effectiveness Europe Barcelona, Spain 27-29 April 2010 Program details |
 | Nicholas Hall's Insight 21st European OTC Conference & Action Workshop Istanbul, Turkey 14th-16th April 2010 Program details |
 | Oracle 4th European Life Sciences Forum Genève, Switzerland 16th - 17th March 2010 Program details |
 | EyeforPharma: Sales Force Effectiveness Europe Barcelona, Spain 3-5 March 2009 |
 | IQPC Pharma key account management Berlin, Germany April 21-23, 2008 |
 | ZfU Pharma-Marketing (in german) Lucerne, Switzerland 9-13 June 2008 |
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| EyeforPharma: Sales Force Effectiveness Europe Barcelona, Spain 2-4 April 2008 | |
 | Doing Good and Doing Well Barcelona, Spain February 29, March 1, 2008 |
 | INSEAD: New Paradigms in Life Sciences Marketing Fontainebleau, France 9 March 2007 |
 | Marcus Evans: PharmaBrand Monte-Carlo, Monaco 11-13 June 2007 |